latino festival

Fri, 11 Dec 2009 09:01:34 +0900

latino festival

adams morgan festival

Fri, 11 Dec 2009 08:45:17 +0900

adam morgan festival

stolen beers

Fri, 11 Dec 2009 08:36:03 +0900

stolen beers

summer concert at national zoo

Fri, 11 Dec 2009 08:30:15 +0900

summer concert

hey jude

Tue, 22 Sep 2009 11:20:07 +0900

bossa loop station

Mon, 21 Sep 2009 10:48:19 +0900

loop station rc-20xl

Fri, 18 Sep 2009 12:24:33 +0900

loop station rc-20xl

Fri, 18 Sep 2009 12:22:26 +0900

know your customer and your technology

Tue, 16 Dec 2008 04:17:31 +0900

In this month's cover story on emergency management, Bruce Walker of Northrop Grumman Corp. offers advice that applies far beyond the world of first responders.
The key to persuading customers to adopt a new technology is to provide features they will find irresistible, to paraphrase Walker. Don't let the simplicity of his advice fool you. Don't make the mistake of assuming everyone knows that.
Dig a little deeper and think, "How do I deliver it?"
When my parents were still running the restaurant they owned in Luray, Va., my mom tracked everything ; how many servings of which items were sold, what the weather was like each day, what other events were going on and what other restaurants were doing.
She knew breakfast and lunch customers didn't have a lot of time. Dinner and weekend meals could be a little more leisurely. In short, she knew her customers, and she understood the world they lived in.
The idea Walker expressed so simply is that you have to know what will thrill your customers. Unfortunately, your customers often can't tell you what that is until they see it.
A risk in the technology industry is the dangerous lure of the gee-whiz factor. It is easy to get caught up in what the technology can do. Just remember that it better apply to a customer's problem or make his or her job easier.
As Walker told staff writer Alice Lipowicz, if you are just delivering call forwarding and voice mmail to first responders in the field, forget it.
Instead, give them accident details, phone numbers and address via their handheld devices and you'll make a bigger sale. The more value, the better.

Sep 8th, Washington Technology Editor's Note

청장고원

Fri, 24 Oct 2008 04:52:49 +0900

Peace & Freedom

latino festival

adams morgan festival

stolen beers

summer concert at national zoo

hey jude

bossa loop station

loop station rc-20xl

loop station rc-20xl

know your customer and your technology

청장고원